Oklahoma City Zoo

Overview: The Oklahoma City Zoo houses a rich variety of exotic wildlife, spanning diverse geographical regions. Effectively communicating the zoo’s offerings is crucial for attracting and engaging visitors. Regardless of age or background, visitors seek to learn and immerse themselves in the animals’ world. Developing a cohesive design system featuring birds, mammals, and insects indigenous to the OKC Zoo serves as a valuable marketing tool across various promotional materials.

Solution: A universally recognizable black and white symbol system comprising of the zoo’s key animal categories. Designed to be scalable, these symbols seamlessly integrate into diverse marketing materials including posters and letter form combinations. The poster design strikes a balance between playful engagement for children and informative content
for parents, ensuring an enriching experience for all visitors.